Oppo is making a bold comeback in the wearable market with the Enco Buds 3, dispelling rumors of an exit from India. These TWS earbuds, featuring 12.4mm drivers, up to 48 hours of battery life, and Bluetooth 5.4, are set to launch soon. The move reaffirms Oppo’s commitment to its Indian audience, alongside new devices like the Reno 14 series and Watch X2 Mini.
Oppo’s Wearable Revival with Enco Buds 3
Launch Details
Oppo is gearing up to launch the Enco Buds 3 in India, with reports suggesting a release around Amazon Prime Day, July 12-14, 2025, though the exact date remains unconfirmed. The earbuds have already debuted in markets like Malaysia and Australia, signaling a global rollout.
Defying Exit Rumors
Speculation about Oppo exiting the Indian wearable market surfaced due to a brief consideration of scaling back its Enco lineup to favor OnePlus growth. However, the success of the Oppo Enco Air 3 Pro in India prompted the company to reverse this decision, ensuring continued presence in the TWS segment.
Key Features of Enco Buds 3
Audio Quality: Equipped with 12.4mm dynamic drivers, the Enco Buds 3 promise crisp sound, deep bass, and clear treble for an immersive audio experience.
Battery Life: Each earbud offers 9.5 hours of playback with a 43mAh battery, while the 530mAh charging case extends total usage to 48 hours.
Connectivity: Featuring Bluetooth 5.4, the earbuds support dual-device pairing and low-latency gaming mode (47ms). They also include Oppo’s smart connect and AI Translate features.
Durability: With an IP55 rating, the lightweight (3.8g per bud) earbuds are dust and water-resistant, ideal for active use.
Additional Features: The earbuds support double-tap camera control, game mode, and compatibility with the Hey Melody app for customizable EQ settings.
Market Strategy and Pricing
Oppo’s decision to launch the Enco Buds 3 alongside devices like the Reno 14 series, Pad SE, and Watch X2 Mini indicates a broader ecosystem expansion. In Australia, the earbuds are priced at AUD 99 (approximately ₹5,000), suggesting a competitive price point for India, likely around ₹3,999–₹4,999, similar to the Enco Air 3 Pro.
Global Rollout Context
The Enco Buds 3 are part of Oppo’s global push, with launches teased in Malaysia, Australia, and Saudi Arabia. The earbuds’ design, featuring a rectangular charging case with rounded edges, differs from previous models like the Enco Buds 2 Pro, offering a fresh aesthetic.
Industry Impact
Oppo’s re-entry into the Indian TWS market counters competition from brands like OnePlus, which recently launched the Buds 4 and Watch 3 43mm. The Enco Buds 3’s robust features at an affordable price could challenge rivals in the budget segment, reinforcing Oppo’s position in India’s wearable market.
Disclaimer: This article is based on recent news reports, industry tips, and sources from platforms like Smartprix, GSMArena, and X posts. Information is subject to change as official confirmations emerge.